Monthly Archives: February 2012

How to engage bloggers

It doesn’t take a background in journalism anymore to be an influential reporter. Bloggers are online all the time talking about everything. Some of these bloggers are very knowledgeable and may be even more influential than the most prestigious print … Continue reading

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The media is changing. How you can keep up.

Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading

Posted in Brand Awareness, Clarus Communications, Content marketing, Crisis Management, Media Relations, Messaging, Online Marketing, Public Relations, Social Media, Web/Tech, Writing | Leave a comment