The New Year is the
perfect time to improve your media interviewing skills. Here are some resolutions that will help you connect with reporters:
Develop memorable messaging. Have three key points for every interview.
Set the tone for the interview. Bridge back to
your messages when the questioning gets off topic.
a plan . Decide in advance what you want to get out of the interview.
questions. Research the reporter’s previous articles and be up-to-speed on hot industry issues.
memorable language. Most quotes chosen for articles use compelling language or tell a story.
the truth. A solid reporter will verify what you say.
in media training. An investment in just a few hours of
intensive training pays long term dividends.