The case for a large Twitter following

A recent CNet column about Twitter caught my eye.  In it author Don Reisinger argued that you should follow everyone who follows you on Twitter.

I was more than skeptical at first.  After all, I’ve been followed by my share of tarot card readers who I just can’t imagine being of benefit to me.  But here is the reasoning:

If someone has found you compelling in some way, shouldn't you give them the benefit of the doubt and follow them back?  If someone follows you, they're saying they want to hear what you have to say and care about your ideas.

Won’t following all these people become overwhelming?

No, according to Reisinger, who follows more than 2,400 people on Twitter.  The value is in being exposed to a high number of updates that are discussion worthy.

–Mara Conklin

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