Do tough times call for tough measures when it comes to public relations? Not really…many of the same rules that make for a solid public relations program during good times are applicable during recessionary times.
Here are some tips to help you get the most for your public relations investment:
- Determine which tactics provide the greatest return on your investment. By measuring every tactic you can see which messages are resonating best, which outlets drive the most prospect interest and which ideas should be repeated or expanded.
- Implement tactics that drive revenue. Develop ways to get prospects to your website where you can capture lead data and move the prospect into the sales pipeline.
- Let your customers tell your story. Third party endorsements via earned media are much stronger than advertising.