Lead Generation Company LeadJen Taps Clarus Communications to Manage Public Relations Efforts

Indianapolis, IN, November 10, 2010 –(PR.com)– Clarus Communications (http://www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to direct LeadJen’s public relations efforts to increase brand awareness and to support the company’s sales and marketing efforts. Indianapolis-based LeadJen (http://www.leadjen.com) is a B2B lead generation company that uses unparalleled data and insight to drive prospect interactions that convert to sales.

“Clarus Communications has a unique perspective on how to use public relations to generate qualified leads and ROI as an outcome of the program,” said Jenny Vance, president and co-founder of LeadJen. “In addition to terrific results, Clarus helped us further devise our message and branding strategy in the marketplace. That combined with media training, has helped LeadJen gain immediate value with more successful interviews and increased placements.”

LeadJen helps companies get value out of every prospecting call. They deliver a combination of highly relevant and accurate list creation, a proven process that converts a higher proportion of conversations to appointments, and insight that provides boardroom ready knowledge about the marketplace and performance of campaigns. Clients include WebLink International, PolicyStat and My Health Care Manager, among others.

“Public relations is a cost-effective investment that can drive measurable growth in today’s challenging economy,” said Mara Conklin, president of Clarus Communications. “We are very pleased that LeadJen selected Clarus Communications to implement a revenue-driven communications program that will help build the LeadJen brand and drive growth.”

About Clarus Communications
Clarus Communications is an independent, business-to-business (B2B), public relations agency focused on driving revenue growth for early-stage to mid-size companies. Clarus Communications is comprised of 100 percent senior level counselors with a proven record of delivering results that support a company’s marketing goals. With offices in Chicago and Bentonville, Ark., the company’s practice areas include media and analyst relations, corporate and product messaging, strategic planning, writing, executive speaker training, tradeshow optimization, internal communication and crisis/issues management. For more information, please visit http://www.teamclarus.com or call (847) 816-9411.

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