Monthly Archives: March 2011

Note to companies: tell the truth!

Gustave Flaubert, the French novelist best known for writing Madame Bovary, has been quoted as saying:  “There is … Read More

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Marketing Metrics: The Good, The Bad, And The Irrelevant

Author: Rick Cook, Contributing Writer, CMO.com Metrics can be a good news-bad news situation for marketers. They’re necessary … Read More

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Understanding Online Physician Rating Sites

As if Facebook and Twitter and other social media don’t offer enough cyber-information overload, the newest player in … Read More

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Meet our newest client: THE HEAVYWEIGHTS

We’re happy to welcome our newest client, THE HEAVYWEIGHTS. Indianapolis-based THE HEAVYWEIGHTS helps companies solve problems that prevent … Read More

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Marketing Company THE HEAVYWEIGHTS Taps Clarus Communications for Public Relations

CHICAGO and INDIANAPOLIS – (March 16, 2010) – Clarus Communications (http://teamclarus.wpengine.com), a business-to-business (B2B) public relations agency focused … Read More

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Don’t be a social media lemming

Social media is giving me childhood flashbacks.  There was a time when I justified my actions with one … Read More

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Building a Social Media Program to Increase Patient Volume

John Luginbill from THE HEAVYWEIGHTS gives a six-step framework for a social media program that engages patients and … Read More

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Case Study: Keith Ferrazzi Uses Text-to-Subscribe to Step Up Conversions After Speaking Engagements

Click to enlarge Keith Ferrazzi, CEO of The Relationship Masters Academy and founder and CEO of Ferrazzi Greenlight, … Read More

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7 Key Metrics To Boost Lead Generation Results

Jenny Vance, President, LeadJen Managers of lead generation teams usually chart their success by looking at traditional metrics, … Read More

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Grace Outdoor installs Watchfire digital billboards in Lexington, SC

Grace Outdoor, of Columbia, S.C., has installed two digital billboards manufactured by Watchfire Digital Outdoor. The new billboards … Read More

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