Are Awards Programs Worth It?

It’s awards season. We’re not talking about the Grammy’s or the Oscar’s. It seems like everywhere we turn, there’s another business awards program. In March alone, we’re working on about a dozen award applications for clients.

Are these awards even worth it?

In our book, there’s only one way to measure the value of awards: do they result in new sales? Our clients receiving awards in the last year can attest to their effectiveness.

Delivra, an email service provider, found their inbound leads increased significantly after being named an Indiana Company to Watch and one of Indiana’s Best Places to Work. “Not only have we gotten sales leads from these awards, we also are being invited to the table for larger deals,” said Carissa Newton, Delivra’s director of marketing. “These awards lend a lot of credibility.”

In the last year, we’ve helped our clients win:

Inc 500/5000
40 Under 40 (Colorado Springs)
40 Under 40 (Indianapolis)
Company to Watch (Indianapolis)
Best Places to Work (Indianapolis)
High Impact (Louisville)
Sales Lead Management AssociationSM 50 Most Influential Professionals
Lead411 Technology 500

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