Monthly Archives: March 2011

Succeeding with universal search Follow these tips to improve your chances of landing a top search spot

Universal search—search results that include images, product and shopping links, social media commentary, videos and news, among other … Read More

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Ten Things You Can Learn from Your CRM System

Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads … Read More

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How to help prospective patients find a practice online

A recent survey found that patients are looking for physicians online, but they are having problems finding them. … Read More

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Real-time Marketing: Don’t complain about the weather, put it to work

My blog post this week has truly been an exercise in real-time reporting. “Plan A” was to cover … Read More

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How should I develop content for a lead-generation email?

Before using a phone call, many lead-generation programs start with an email. This email softens the prospect to … Read More

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Social media can play an important role in email marketing

US marketers should look to utilize social media networks such as Facebook, LinkedIn and Twitter to complement their … Read More

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RT: Help, I’m drowning

As Bob Dylan said, the times they are a-changing. That’s especially true when it comes to traditional media, … Read More

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Are Awards Programs Worth It?

It’s awards season. We’re not talking about the Grammy’s or the Oscar’s. It seems like everywhere we turn, … Read More

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Push/Pull: Play tug-o-war with social media and win

Most organizations today either have a social media program or are thinking about it. The usage of social … Read More

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The Clarus Process

Clarus Communications uses a proven process that delivers fast results and high customer service.  See our ebook that … Read More

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