Monthly Archives: April 2011

THE ITV DOCTOR IS IN! PROFILE OF MIKE BLOXHAM

Dear Readers: This week we’ll attempt to solve one of the great enigmas of our industry: Who is Mike … Read More

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Marketing’s Triple Crown: Positioning, branding, messaging

In early May, horse racing season officially kicks off with the Kentucky Derby, the first race of the … Read More

Posted in Brand Awareness, Clarus Communications, Messaging, PR, PR agency, Public Relations | Leave a comment

Stress is part of the job

What do air traffic controllers and PR pros have in common?  Hint: not on-the-job naps. According to a … Read More

Posted in PR, PR agency, Public Relations | 1 Comment

Should you outsource PR?

Let’s face it, getting your company’s name in the press is not rocket science.  Assuming you have the … Read More

Posted in Clarus Communications, Outsourcing, PR, PR agency, PR measurement, Public Relations, Social Media | Leave a comment

We are getting social!

Today we will be getting out of the office and getting social! We have been invited to participate … Read More

Posted in Online Marketing, PR, Public Relations, Social Media | Leave a comment

Crisis: The odds are against you

Murphy’s Law says anything that can go wrong will go wrong.  I don’t like those odds. Anyone with … Read More

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Today’s “Mad Men” are dangerous

Nothing travels faster than light, with the possible exception of bad news. This adage was reinforced recently by … Read More

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The proof is in the pictures

It’s true that pictures are worth a thousand words.  For two of our clients last month, pictures were … Read More

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System integration enables DCI to adjust e-mail scale

Client: Drum Corps 
International (DCI) Agency: Delivra Objective: Streamline the process of sending out multiple newsletters a week … Read More

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How should companies ask colleagues via email to donate to a cause?

According to the U.S. Chamber of Commerce, global corporate assistance for the recent and ongoing crises in Japan … Read More

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