Jul 22, 2011 (Close-Up Media via COMTEX) — The American Le Mans Series (ALMS) presented by Tequila Patron has teamed with Indianapolis-based Delivra to make it the Official Email Service Provider for the sports car championship.
The Company said that a full line of Delivra services and technologies is assisting the ALMS in broadening its reach to a collection of constituents.
“Integrated communications have never been as critical to our business as it is now,” said Ed Triolo, ALMS VP, Marketing and Brand Development. “The ability to deliver our message to our fans, partners and media is of utmost importance, and we are fortunate to have a partner like Delivra. Its level of expertise and position as a leader in the field of digital communication solutions makes Delivra another ideal fit as a partner of the American Le Mans Series presented by Tequila Patron.”
The Series has been a Delivra client since the 2010 season. The Company noted that it has been instrumental in distributing ALMS information to a database and guaranteeing delivery of content to subscriber inboxes around the world. The reliability of Delivra’s platform combined with an interface and system for analytic tracking provides additional benefits to the partnership.
“We are thrilled to take our relationship with the American Le Mans Series to the next level,” said Neil Berman, CEO and president of Delivra. “The ALMS is known for its marketing expertise, and we’re looking forward to further assisting the ALMS reach its marketing and business goals.” Delivra offers permission-based email marketing software and personalized services.