By Darrin Friskney
As billboards continue to ‘go digital,’ many traditional sign companies look at them with intrigue, get asked about them by their existing customers and/or are being beaten to this new market by their competitors. Regardless of the specific situation, they have many questions, the most important being, “How do digital billboards make money?” With that in mind, the following are 10 strategies for success in this growing area of the sign business.
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