Monthly Archives: October 2011

When leadership gets in the way of success

by guest blogger Joanie Rufo “It is a terrible thing to look over your shoulder when you are … Read More

Posted in Media Relations, Messaging, Outsourcing, Public Relations | Leave a comment

QR codes in PR

As a B2B public relations firm, we constantly preach about the need to tie public relations to sales, … Read More

Posted in Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

Lead generation through social media? You bet!

by guest blogger Jenny Vance, LeadJen Companies spend a lot of money building their social media presence. Most … Read More

Posted in Online Marketing, Outsourcing, Sales, Social Media | Leave a comment

BlackBerry’s Black Eye

Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to … Read More

Posted in Brand Awareness, Crisis Management, Messaging, Public Relations, Sales, Web/Tech | Leave a comment

Crain’s Tech 25

Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such … Read More

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Claiming Marketing’s Seat in the C-Suite

If a healthcare organization were a dinner party, the marketing team would play the role of host. Think … Read More

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Watchfire Helps an Outdoor Advertising Company

David and Kathleen Shykula made the move from their respective careers into outdoor advertising in 2010 when they … Read More

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LeadJen Launches Social Lead Generation Solution

New tool tracks mentions and respondes directly with preset content to create new sales opportunities. Companies hoping to … Read More

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Worries aside, execs and investors contend tech sector is here to stay in Chicago

By: Sandra A. Swanson “It certainly wouldn’t be good if a high-profile firm like Groupon didn’t do well,” … Read More

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Using brand “mentions” to close the deal

In social media there’s a lot of buzz about listening to conversations and building content that can play … Read More

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