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Monthly Archives: October 2011
When leadership gets in the way of success
by guest blogger Joanie Rufo “It is a terrible thing to look over your shoulder when you are … Read More
Posted in Media Relations, Messaging, Outsourcing, Public Relations
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QR codes in PR
As a B2B public relations firm, we constantly preach about the need to tie public relations to sales, … Read More
Lead generation through social media? You bet!
by guest blogger Jenny Vance, LeadJen Companies spend a lot of money building their social media presence. Most … Read More
Posted in Online Marketing, Outsourcing, Sales, Social Media
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BlackBerry’s Black Eye
Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to … Read More
Crain’s Tech 25
Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such … Read More
Posted in Clients in the News
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Claiming Marketing’s Seat in the C-Suite
If a healthcare organization were a dinner party, the marketing team would play the role of host. Think … Read More
Posted in Clients in the News
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Watchfire Helps an Outdoor Advertising Company
David and Kathleen Shykula made the move from their respective careers into outdoor advertising in 2010 when they … Read More
Posted in Clients in the News
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LeadJen Launches Social Lead Generation Solution
New tool tracks mentions and respondes directly with preset content to create new sales opportunities. Companies hoping to … Read More
Posted in Clients in the News
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Worries aside, execs and investors contend tech sector is here to stay in Chicago
By: Sandra A. Swanson “It certainly wouldn’t be good if a high-profile firm like Groupon didn’t do well,” … Read More
Posted in Clients in the News
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Using brand “mentions” to close the deal
In social media there’s a lot of buzz about listening to conversations and building content that can play … Read More
Posted in Clients in the News
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