Monthly Archives: January 2012

Don’t bring a knife to a gun fight

Whether you are building a home, baking a cake or developing a marketing plan, the key is using … Read More

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Oak Street Funding Adds Gray as Chief Financial Officer

Carmel, Ind.-based Oak Street Funding has appointed W. Todd Gray as chief financial officer. Gray will lead the … Read More

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Techshot Hopes to Monetize Value in Shot.com URL

Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com. LeadJen is using … Read More

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LeadJen Names VP of Operations

Marshall VanNahmen has been appointed vice president of operations at Indianapolis-based LeadJen. He previously worked at the Indiana … Read More

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5 steps to drive sales leads via content marketing

We talked last time about how to create valuable marketing content. Now it’s time to get down to … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, PR, PR measurement, Public Relations, Sales, Social Media | Leave a comment

7 ways to develop valuable marketing content

Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable … Read More

Posted in Brand Awareness, Content marketing, Grammar, Lead Generation, Media Relations, Messaging, Online Marketing, PR, Public Relations, Sales, Social Media, Writing | Leave a comment

OpenTable delivers security for restaurateurs

The online booking site helps restaurants ensure PCI compliance. It isn’t unusual for a restaurant to require a … Read More

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Small Businesses Use E-Books to Build Their Brands

After 25 years in business, Ziva Jewels decided to bring its designs directly to consumers via online sales. … Read More

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Hiring boom forecast in health care, accounting, information technology and sales

2012 expects to see uptick in certain fields, which could cut into Illinois’ 10 percent unemployment rate Read … Read More

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2012: What to expect when you’re expecting digital signage

The past year has been a busy and interesting one for the digital signage world — but we’ve … Read More

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