Monthly Archives: May 2012

You gave a bad interview, now what?

We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More

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The Dividends of PR

Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list

By Adam T. Sutton, Senior Reporter Marketers rarely scream “eureka!” when they dig into data. They usually find small … Read More

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Tips for new digital billboard operators (Commentary)

By Darrin Friskney, Watchfire Digital Outdoor Traditional billboard advertising is dominated by a handful of major players, which … Read More

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B2B Lead Generation: 6 social media tactics from 7 experts

SUMMARY: Making social media part of the B2B marketing strategy can be a challenge. One notable use of … Read More

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4 Steps To Drive Revenue Using Content Marketing

By Chris Baggott, Co-Founder, Compendium With shrinking marketing budgets, increasing online clutter and fierce competition for buyer attention, … Read More

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7 tips for effectively managing email lists

Consider purchased lists, keep up to date with phone calls Karen J. Bannan List management isn’t sexy. Most … Read More

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Progress spotty in narrowing tech field’s gender gap

An article about the contribution of women to the start up community in Indianapolis can be found here. … Read More

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NRA Show 2012: A display of industry growth

Like everyone else, we’re still recovering from last weekend’s NRA Show, which was bigger and busier than the … Read More

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Watchfire Digital Outdoor Launches BillboardToday.com

Watchfire Digital Outdoor has created BillboardToday.com, a Web site that will allow the public to buy short-term space for … Read More

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