Monthly Archives: October 2012

How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Social Media | Leave a comment

Merchandising your PR hits

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

Posted in Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Social Media | Leave a comment