Monthly Archives: February 2013

What’s the value of PR?

Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More

Posted in Lead Generation, Online Marketing, PR measurement, Public Relations, Sales | Leave a comment

Who is representing your company?

Before hiring someone for your company, you scrutinize their credentials and interview them personally. This is important because … Read More

Posted in Media Relations, PR, PR agency, Public Relations | Leave a comment

Why you need a media coach

You may have a trainer at the gym, a teacher for guitar lessons or a life coach to … Read More

Posted in Media Relations, Public Relations | Leave a comment

What do reporters want?

One of the first things we ask our new clients is who they are selling to and what … Read More

Posted in Media Relations, Messaging, Public Relations | Leave a comment

You scored a media interview; now what?

Congratulations…you scored a media interview! Now how will you prepare for your big opportunity? The first step is … Read More

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Three secrets to winning award applications

Award season is upon us. This is the time when industry groups and publications seek nominations for myriad … Read More

Posted in Public Relations, Writing | Leave a comment