Monthly Archives: August 2013

Ask the PR Pro: What is messaging?

In public relations, messaging is a combination of the information and tone that executives want to convey when … Read More

Posted in Ask the PR Pro, Content marketing, Messaging | Leave a comment

Ask the PR Pro: Why do PR programs fail?

PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More

Posted in Ask the PR Pro, Media Relations, Outsourcing, PR agency, Public Relations | Leave a comment

Ask the PR Pro: What is the best day to send a news release?

There are many theories about the best day and time to distribute a news release for maximum impact. … Read More

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What does math have to do with PR?

We had an interesting conversation with a client recently in which she was bemoaning the things she wished … Read More

Posted in Public Relations, Writing | Leave a comment