Author Archives: Mara Conklin

How to use PR for demand generation

The use of public relations, or earned media, is on the rise among B2B marketers because of its … Read More

Posted in Uncategorized | Leave a comment

How to Find a Scary Good Ghost Writer

You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you … Read More

Posted in Content marketing, Grammar, Thought Leadership, Writing | Leave a comment

The PR Traits of Inc. 5000 Companies

As a PR practitioner who works mainly with early stage, high-growth businesses, I’ve been fortunate to partner with … Read More

Posted in Uncategorized | Leave a comment

Press Release Tips from 16 PR Pros Who Know Best

Some people say the press release is dead. Do you know what I say to those people? They’re … Read More

Posted in Clarus in the News | Leave a comment

Video: Tips for hiring a PR agency

If you’re hiring a PR firm, check out our newest video for tips.

Posted in Media Relations, Outsourcing, PR, PR agency | Leave a comment

Insider’s Guide on How to Get More From Your PR Agency

If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More

Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing | Leave a comment

Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment

Lessons in Preparedness From Harvey, Irma and Maria

We are coming up on the one-year anniversary marking the first time in modern meteorological history that three … Read More

Posted in Crisis Management | Leave a comment

Messaging isn’t just for media interviews

What does your company do? This should be a simple question for anyone in an organization to answer. … Read More

Posted in Media Training, Messaging | Leave a comment

How to be a trade show show-off

You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More

Posted in Lead Generation, Thought Leadership | Leave a comment