Author Archives: Mara Conklin

PR’s Measurement Problem

We recently had a client ask us if we could provide a report that showed exactly how many … Read More

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How to use PR for demand generation

The use of public relations, or earned media, is on the rise among B2B marketers because of its … Read More

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How to Find a Scary Good Ghost Writer

You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you … Read More

Posted in Content marketing, Grammar, Thought Leadership, Writing | Leave a comment

How to get long term value from marketing videos

I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More

Posted in Content marketing, Online Marketing, PR, Public Relations | Leave a comment

The PR Traits of Inc. 5000 Companies

As a PR practitioner who works mainly with early stage, high-growth businesses, I’ve been fortunate to partner with … Read More

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Why online video should be part of your marketing

If you’re not already using video as part of your content marketing and communications strategy, there’s good evidence … Read More

Posted in Online Marketing, Social Media | Leave a comment

Press Release Tips from 16 PR Pros Who Know Best

Some people say the press release is dead. Do you know what I say to those people? They’re … Read More

Posted in Clarus in the News | Leave a comment

Video: Tips for hiring a PR agency

If you’re hiring a PR firm, check out our newest video for tips.

Posted in Media Relations, Outsourcing, PR, PR agency | Leave a comment

Insider’s Guide on How to Get More From Your PR Agency

If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More

Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing | Leave a comment

Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment