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Author Archives: Mara Conklin
Lessons in Preparedness From Harvey, Irma and Maria
We are coming up on the one-year anniversary marking the first time in modern meteorological history that three … Read More
Posted in Crisis Management
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Messaging isn’t just for media interviews
What does your company do? This should be a simple question for anyone in an organization to answer. … Read More
Posted in Media Training, Messaging
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How to be a trade show show-off
You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More
Posted in Lead Generation, Thought Leadership
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How to build a great personal brand
Most people think that brand-building is just for companies and products. They couldn’t be more wrong. Consider Chip … Read More
How to write an elevator statement
Every company needs an elevator statement, a memorable description that quickly describes what the company does and why … Read More
Posted in Ask the PR Pro, Messaging, Writing
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How PR can combat “fake news”
If you’re skeptical about what you see online, in the paper or on the evening news, you’re not … Read More
Posted in Uncategorized
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How to write the perfect customer use case
What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More
Lights, camera, action: the importance of video in media training
When I first learned to ski, I made a conscious decision to take lessons in Colorado rather than … Read More
Posted in Media Training
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Measuring the value of PR on a shoestring
For decades the public relations industry has been trying to up its game when it comes to measurement. … Read More
Posted in PR measurement
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Five Steps to Building Engaging Thought Leadership
B2B thought leadership can be one of the most effective means of driving potential customers into the sales … Read More
Posted in Content marketing, Thought Leadership
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