Category Archives: Ask the PR Pro

As the PR Pro: Do you have strong media contacts in my industry?

This is one of the most frequent questions we receive from prospective clients. What we tell them is … Read More

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Ask the PR Pro: Can we reuse an article that already ran?

One of the best things about public relations is the ability to reuse articles that have been written … Read More

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Ask the PR Pro: My budget was reduced. Should I put my PR program on hiatus?

Despite good planning, sometimes budgets get adjusted midyear or a company loses a significant customer. If this happens, … Read More

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Ask the PR Pro: What’s the best newswire service?

There are three main news release distribution services: PR Newswire, Business Wire and Marketwired. There also are a … Read More

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Ask the PR Pro: I put out a news release. Why didn’t anyone cover us?

It can be very disappointing to spend a lot of time writing a news release only to find … Read More

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Ask the PR Pro: How can PR be used to generate leads?

Of all the tools in a marketer’s arsenal, public relations can be one of the most effective for … Read More

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Ask the PR Pro: Will the media cover my company if we have no customers?

The ideal scenario in B2B public relations is to have a customer who will tell your story to … Read More

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Ask the PR Pro: Why did the reporter only use part of my interview?

You did a great job answering the questions, telling your story and directing the interview, but the reporter … Read More

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Ask the PR Pro: What’s the best way to measure PR?

It’s important to measure the success of your PR program. Not only does this give you an idea … Read More

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Ask the PR Pro: Can PR be done on a pay-for-placement basis?

There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More

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