Category Archives: Brand Awareness

Using PR to sell against the competition

Posted on September 10, 2012 by Mara Conklin

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

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Is the news release dead? 5 reasons to keep sending press releases.

Posted on July 24, 2012 by Mara Conklin

The news release has been a staple of PR programs for decades. With the advent of social media, … Read More

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Tell me a story and make it personal

Posted on July 16, 2012 by Mara Conklin

Everyone, including reporters, like a personal story, especially if it teaches a lesson. Framed correctly, these stories can … Read More

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The speaker’s circuit: are you cut out for it?

Posted on July 9, 2012 by Mara Conklin

Clients frequently ask for help finding and securing speaking opportunities.  Before moving forward, it is worthwhile to ask … Read More

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How to make news when you have none

Posted on June 28, 2012 by Mara Conklin

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

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Tips for keeping the buzz going all summer long

Posted on June 26, 2012 by Mara Conklin

Most businesses experience a slower pace during the summer months, while employees and customers take vacations. But just … Read More

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Should your startup hire a PR firm?

Posted on June 22, 2012 by Mara Conklin

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment

The Dividends of PR

Posted on May 18, 2012 by Mara Conklin

Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

It’s the information, stupid

Posted on May 8, 2012 by Mara Conklin

When talking with a prospective client recently, we were asked to discuss a PR program that failed and … Read More

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How to create a knock-out case study

Posted on May 4, 2012 by Mara Conklin

Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Media Relations, Online Marketing, PR agency, Public Relations, Social Media, Writing | Leave a comment