Category Archives: Clarus Communications

How to make news when you have none

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

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Tips for keeping the buzz going all summer long

Most businesses experience a slower pace during the summer months, while employees and customers take vacations. But just … Read More

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Should your startup hire a PR firm?

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment

You gave a bad interview, now what?

We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More

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The Dividends of PR

Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More

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It’s the information, stupid

When talking with a prospective client recently, we were asked to discuss a PR program that failed and … Read More

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How to create a knock-out case study

Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More

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Let your customers do the talking

In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More

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Grads: PR is a top-ranked career

For the third year in a row, public relations has been named one of the top-ranked careers for … Read More

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Four unexpected benefits of business awards

Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks … Read More

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