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Category Archives: Content marketing
How to Find a Scary Good Ghost Writer
You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you … Read More
Posted in Content marketing, Grammar, Thought Leadership, Writing
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How to get long term value from marketing videos
I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More
Posted in Content marketing, Online Marketing, PR, Public Relations
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How to build a great personal brand
Most people think that brand-building is just for companies and products. They couldn’t be more wrong. Consider Chip … Read More
How to write the perfect customer use case
What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More
Five Steps to Building Engaging Thought Leadership
B2B thought leadership can be one of the most effective means of driving potential customers into the sales … Read More
Posted in Content marketing, Thought Leadership
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Ask the PR Pro: What time commitment should I expect to devote to PR?
We hear from many marketing managers and business owners who are shocked to discover how much of their … Read More
Posted in Ask the PR Pro, Content marketing, Media Relations, Writing
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How to get editorial coverage by connecting to a national event
Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More
Ask the PR Pro: What is messaging?
In public relations, messaging is a combination of the information and tone that executives want to convey when … Read More
Posted in Ask the PR Pro, Content marketing, Messaging
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Let your content out of the closet
Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More
Scoring media coverage is great; knowing how to leverage it is better
Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More