Category Archives: Content marketing

Dealing with online haters

It seems that everyone has an opinion these days, and they are happy to share them on social … Read More

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What your online presence says about you

Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature … Read More

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Online reputation suffering? PR can help.

When a company or executive makes a mistake, it doesn’t take long for word to travel. Within hours, … Read More

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Secrets to a successful infographic

Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your … Read More

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How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

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Merchandising your PR hits

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

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Using PR to sell against the competition

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

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Is the news release dead? 5 reasons to keep sending press releases.

The news release has been a staple of PR programs for decades. With the advent of social media, … Read More

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How to make news when you have none

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

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Tips for keeping the buzz going all summer long

Most businesses experience a slower pace during the summer months, while employees and customers take vacations. But just … Read More

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