Category Archives: Lead Generation

How to be a trade show show-off

You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More

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How to write the perfect customer use case

What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More

Posted in Content marketing, Lead Generation, Public Relations, Writing | Leave a comment

Ask the PR Pro: How can PR be used to generate leads?

Of all the tools in a marketer’s arsenal, public relations can be one of the most effective for … Read More

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Vegas, baby! How to get the most out of trade shows

You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More

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What’s the value of PR?

Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More

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Secrets to a successful infographic

Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your … Read More

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How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

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Merchandising your PR hits

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

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Using PR to sell against the competition

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Public Relations, Social Media | Leave a comment

How to make news when you have none

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, Public Relations, Social Media | Leave a comment