Category Archives: Media Relations

Ask the PR Pro: I put out a news release. Why didn’t anyone cover us?

It can be very disappointing to spend a lot of time writing a news release only to find … Read More

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Ask the PR Pro: Will the media cover my company if we have no customers?

The ideal scenario in B2B public relations is to have a customer who will tell your story to … Read More

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Ask the PR Pro: Why did the reporter only use part of my interview?

You did a great job answering the questions, telling your story and directing the interview, but the reporter … Read More

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Ask the PR Pro: What’s the best way to measure PR?

It’s important to measure the success of your PR program. Not only does this give you an idea … Read More

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How to get editorial coverage by connecting to a national event

Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More

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Ask the PR Pro: Why do PR programs fail?

PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More

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Ask the PR Pro: What is the best day to send a news release?

There are many theories about the best day and time to distribute a news release for maximum impact. … Read More

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Ask the PR Pro: What can I do if the reporter makes a mistake?

Reporters are human and they can make mistakes. It’s important not to take it personally. Reporters are overburdened … Read More

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Let your content out of the closet

Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More

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Ask the PR pro: Can I review an article before it’s published?

On rare occasions following an interview, a reporter may offer to send a proof of an article and … Read More

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