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Category Archives: Messaging
Messaging isn’t just for media interviews
What does your company do? This should be a simple question for anyone in an organization to answer. … Read More
Posted in Media Training, Messaging
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How to write an elevator statement
Every company needs an elevator statement, a memorable description that quickly describes what the company does and why … Read More
Posted in Ask the PR Pro, Messaging, Writing
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Media Training: it’s not just for interviews
If you’ve ever been through media training, you understand how a seemingly easy task becomes nerve-wracking when the … Read More
Posted in Crisis Management, Media Relations, Messaging
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5 Ingredients of Killer Messaging
When it comes to company messaging, journalist Sydney J. Harris got it right when he said, “Information is … Read More
Posted in Messaging
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Ask the PR Pro: How can I get my company in the Wall Street Journal?
A frequent question we receive from clients and prospects is how they can get coverage in the Wall … Read More
Posted in Ask the PR Pro, Media Relations, Messaging, Writing
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How to prepare for your Perry Mason moment
Telling your story “on the record” can be daunting no matter if you are talking to a reporter … Read More
Posted in Messaging
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Ask the PR Pro: What is messaging?
In public relations, messaging is a combination of the information and tone that executives want to convey when … Read More
Posted in Ask the PR Pro, Content marketing, Messaging
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What your online presence says about you
Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature … Read More
What do reporters want?
One of the first things we ask our new clients is who they are selling to and what … Read More
Posted in Media Relations, Messaging, Public Relations
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Five traits of good messaging
Good messaging is essential to the success of any public relations program because it serves as the foundation … Read More
Posted in Brand Awareness, Messaging, Public Relations
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