Category Archives: Messaging

How to write an elevator statement

Every company needs an elevator statement, a memorable description that quickly describes what the company does and why … Read More

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Media Training: it’s not just for interviews

If you’ve ever been through media training, you understand how a seemingly easy task becomes nerve-wracking when the … Read More

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5 Ingredients of Killer Messaging

When it comes to company messaging, journalist Sydney J. Harris got it right when he said, “Information is … Read More

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Ask the PR Pro: How can I get my company in the Wall Street Journal?

A frequent question we receive from clients and prospects is how they can get coverage in the Wall … Read More

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How to prepare for your Perry Mason moment

Telling your story “on the record” can be daunting no matter if you are talking to a reporter … Read More

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Ask the PR Pro: What is messaging?

In public relations, messaging is a combination of the information and tone that executives want to convey when … Read More

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What your online presence says about you

Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature … Read More

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What do reporters want?

One of the first things we ask our new clients is who they are selling to and what … Read More

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Five traits of good messaging

Good messaging is essential to the success of any public relations program because it serves as the foundation … Read More

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Questions that can trip you up in an interview

Any media interview has at least two different agendas in progress simultaneously. You have a story that you … Read More

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