Category Archives: Online Marketing

How to get long term value from marketing videos

I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More

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Why online video should be part of your marketing

If you’re not already using video as part of your content marketing and communications strategy, there’s good evidence … Read More

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First impressions are lasting

Recently, I needed to have some glass replaced in my house so I went to the local glass … Read More

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What is your brand?

Most people think of public relations and brand-building as just for companies. However, in today’s hyper-connected world, smart … Read More

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Ask the PR Pro: Will the media cover my company if we have no customers?

The ideal scenario in B2B public relations is to have a customer who will tell your story to … Read More

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How to get editorial coverage by connecting to a national event

Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More

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Let your content out of the closet

Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More

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Are words still important for marketers?

News that Yahoo acquired Tumblr for $1.1 billion and the growing success of Vine and Pinterest has us … Read More

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Scoring media coverage is great; knowing how to leverage it is better

Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More

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Dealing with online haters

It seems that everyone has an opinion these days, and they are happy to share them on social … Read More

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