Category Archives: Online Marketing

What your online presence says about you

Posted on April 2, 2013 by Mara Conklin

Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature … Read More

Posted in Content marketing, Messaging, Online Marketing, Social Media | Leave a comment

What’s the value of PR?

Posted on February 28, 2013 by Mara Conklin

Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More

Posted in Lead Generation, Online Marketing, PR measurement, Public Relations, Sales | Leave a comment

Secrets to a successful infographic

Posted on January 28, 2013 by Mara Conklin

Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your … Read More

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How to set up a press area on your website

Posted on October 26, 2012 by Mara Conklin

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

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Merchandising your PR hits

Posted on October 24, 2012 by Mara Conklin

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

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Using PR to sell against the competition

Posted on September 10, 2012 by Mara Conklin

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

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Is the news release dead? 5 reasons to keep sending press releases.

Posted on July 24, 2012 by Mara Conklin

The news release has been a staple of PR programs for decades. With the advent of social media, … Read More

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How to make news when you have none

Posted on June 28, 2012 by Mara Conklin

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, Public Relations, Social Media | Leave a comment

Tips for keeping the buzz going all summer long

Posted on June 26, 2012 by Mara Conklin

Most businesses experience a slower pace during the summer months, while employees and customers take vacations. But just … Read More

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Should your startup hire a PR firm?

Posted on June 22, 2012 by Mara Conklin

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment