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Category Archives: Online Marketing
You gave a bad interview, now what?
We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More
It’s the information, stupid
When talking with a prospective client recently, we were asked to discuss a PR program that failed and … Read More
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks … Read More
Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts
CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More
Messaging Squared
We recently finished a messaging project for a new client, Right On Interactive, and love how they have … Read More
Getting the most from a Skype interview
The demand for video content, coupled with the ‘free’ factor, is driving more reporters to use Skype to … Read More
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a … Read More