Category Archives: Online Marketing

You gave a bad interview, now what?

We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More

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The Dividends of PR

Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

It’s the information, stupid

When talking with a prospective client recently, we were asked to discuss a PR program that failed and … Read More

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How to create a knock-out case study

Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More

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Let your customers do the talking

In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More

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Four unexpected benefits of business awards

Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks … Read More

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Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More

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Messaging Squared

We recently finished a messaging project for a new client, Right On Interactive, and love how they have … Read More

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Getting the most from a Skype interview

The demand for video content, coupled with the ‘free’ factor, is driving more reporters to use Skype to … Read More

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The media is changing. How you can keep up.

Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Crisis Management, Media Relations, Messaging, Online Marketing, Public Relations, Social Media, Web/Tech, Writing | Leave a comment