Category Archives: Outsourcing

PR BS: What your PR firm says and what it really means

It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Outsourcing, PR, PR agency, PR measurement, Sales | Leave a comment

When times are tough, PR is crucial

We were sad to learn that two public relations firms closed recently in Indianapolis. We work with many … Read More

Posted in Brand Awareness, Lead Generation, Media Relations, Online Marketing, Outsourcing, PR agency, Public Relations, Sales | Leave a comment

Want to sell your business? Call 1-800-PR.

Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Messaging, Online Marketing, Outsourcing, PR, PR agency, PR measurement, Public Relations, Sales, Social Media | 3 Comments

Do ethics matter in PR?

Facebook hired Burson-Marsteller to run a negative whisper campaign against competitor Google.  This is not wildly surprising if … Read More

Posted in Brand Awareness, Clarus Communications, Crisis Management, Messaging, Outsourcing, PR, PR agency, Public Relations | Leave a comment

7 steps to a social media strategy

If you haven’t yet jumped into the social media waters, or if you’re just at the wading stage, … Read More

Posted in Outsourcing, PR agency, Public Relations, Social Media | 2 Comments

Should you outsource PR?

Let’s face it, getting your company’s name in the press is not rocket science.  Assuming you have the … Read More

Posted in Clarus Communications, Outsourcing, PR, PR agency, PR measurement, Public Relations, Social Media | Leave a comment