Category Archives: PR agency

Ask the PR Pro: Who should manage the PR firm?

When a PR firm is paired with the appropriate internal manager, there’s no limit to what can be … Read More

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Ask the PR Pro: Why do PR programs fail?

PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More

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Ask the PR Pro: What can I do if the reporter makes a mistake?

Reporters are human and they can make mistakes. It’s important not to take it personally. Reporters are overburdened … Read More

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Who you know is not as important as what you know

New clients have a lot of questions about PR, such as how it works and when they can … Read More

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Who is representing your company?

Before hiring someone for your company, you scrutinize their credentials and interview them personally. This is important because … Read More

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Should your startup hire a PR firm?

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment

You gave a bad interview, now what?

We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More

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How to create a knock-out case study

Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More

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Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More

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Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

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