Category Archives: PR agency

How to create a knock-out case study

Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Media Relations, Online Marketing, PR agency, Public Relations, Social Media, Writing | Leave a comment

Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Messaging, Online Marketing, PR agency, Public Relations | Leave a comment

Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

Welcome Braintree!

Welcome to our newest client, Braintree, an online payments provider for many of the fastest-growing and most discerning online … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Messaging, Online Marketing, PR agency, Public Relations | 1 Comment

Welcome to the new staff reporter: you!

Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses … Read More

Posted in Brand Awareness, Media Relations, Online Marketing, Outsourcing, PR agency, Public Relations, Social Media, Writing | 1 Comment

During interviews, three’s company

We’ve all heard the saying: two’s company, three’s a crowd. But not when it comes to phone interviews … Read More

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PR BS: What your PR firm says and what it really means

It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Outsourcing, PR, PR agency, PR measurement, Sales | Leave a comment

The art of interviewing

Talking to a reporter is dramatically different from chatting with your pals about business at a golf outing. … Read More

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When times are tough, PR is crucial

We were sad to learn that two public relations firms closed recently in Indianapolis. We work with many … Read More

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How to measure the success of PR

When we first started in the public relations business, we measured our success by the number of clips … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Online Marketing, PR agency, PR measurement, Public Relations, Sales | Leave a comment