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Category Archives: PR measurement
PR’s Measurement Problem
We recently had a client ask us if we could provide a report that showed exactly how many … Read More
Posted in Lead Generation, PR, PR measurement
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Insider’s Guide on How to Get More From Your PR Agency
If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More
Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing
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Tips for Selecting The Right PR Agency
The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More
Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized
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Measuring the value of PR on a shoestring
For decades the public relations industry has been trying to up its game when it comes to measurement. … Read More
Posted in PR measurement
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Ask the PR Pro: What’s the best way to measure PR?
It’s important to measure the success of your PR program. Not only does this give you an idea … Read More
Ask the PR Pro: Can PR be done on a pay-for-placement basis?
There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More
Posted in Ask the PR Pro, PR, PR measurement, Public Relations
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What’s the value of PR?
Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More
How to set up a press area on your website
Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More
Merchandising your PR hits
You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More