Category Archives: PR measurement

Insider’s Guide on How to Get More From Your PR Agency

If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More

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Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment

Measuring the value of PR on a shoestring

For decades the public relations industry has been trying to up its game when it comes to measurement. … Read More

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Ask the PR Pro: What’s the best way to measure PR?

It’s important to measure the success of your PR program. Not only does this give you an idea … Read More

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Ask the PR Pro: Can PR be done on a pay-for-placement basis?

There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More

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What’s the value of PR?

Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More

Posted in Lead Generation, Online Marketing, PR measurement, Public Relations, Sales | Leave a comment

How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Social Media | Leave a comment

Merchandising your PR hits

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

Posted in Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Social Media | Leave a comment

The Dividends of PR

Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

Four unexpected benefits of business awards

Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment