Category Archives: PR

How to get long term value from marketing videos

I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More

Posted in Content marketing, Online Marketing, PR, Public Relations | Leave a comment

Video: Tips for hiring a PR agency

If you’re hiring a PR firm, check out our newest video for tips.

Posted in Media Relations, Outsourcing, PR, PR agency | Leave a comment

Insider’s Guide on How to Get More From Your PR Agency

If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More

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Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment

Ask the PR Pro: Can PR be done on a pay-for-placement basis?

There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More

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What not to say to a reporter

It is flattering for a reporter to ask questions about you and your business. In fact, it can … Read More

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Who is representing your company?

Before hiring someone for your company, you scrutinize their credentials and interview them personally. This is important because … Read More

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Trust: Music to a reporter’s ears

If only I could sing like Aretha Franklin, I would re-do her hit “Respect” and belt out T-R-U-S-T. … Read More

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Let your customers do the talking

In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Media Relations, Online Marketing, PR, Public Relations, Social Media, Writing | Leave a comment

Don’t bring a knife to a gun fight

Whether you are building a home, baking a cake or developing a marketing plan, the key is using … Read More

Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales | Leave a comment