Category Archives: PR

Don’t bring a knife to a gun fight

Whether you are building a home, baking a cake or developing a marketing plan, the key is using … Read More

Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales | Leave a comment

5 steps to drive sales leads via content marketing

We talked last time about how to create valuable marketing content. Now it’s time to get down to … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, PR, PR measurement, Public Relations, Sales, Social Media | Leave a comment

7 ways to develop valuable marketing content

Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable … Read More

Posted in Brand Awareness, Content marketing, Grammar, Lead Generation, Media Relations, Messaging, Online Marketing, PR, Public Relations, Sales, Social Media, Writing | Leave a comment

PR BS: What your PR firm says and what it really means

It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Outsourcing, PR, PR agency, PR measurement, Sales | Leave a comment

What makes a good message?

Those who know us at Clarus often equate us with messaging. It’s one of our specialties and something … Read More

Posted in Brand Awareness, Clarus Communications, Media Relations, Messaging, PR, PR agency, Public Relations, Writing | Leave a comment

Punctuation saves lives

If you don’t believe that punctuation saves lives, take a look at these two sentences containing identical words … Read More

Posted in Clarus Communications, PR, PR agency, Public Relations | Leave a comment

How to increase search rankings using PR

We were asked recently about the best way to increase a company’s ranking on Google, Bing, Yahoo and … Read More

Posted in Brand Awareness, Online Marketing, PR, Public Relations, Social Media | 1 Comment

How to succeed in PR using social media

Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects.  … Read More

Posted in Blog, Clarus Communications, Messaging, Online Marketing, PR, PR agency, PR measurement, Public Relations, Social Media, Uncategorized | Leave a comment

When Times Are Tough, Keep Communicating

During a recession or economic downturn, many organizations look for ways to trim expenses until revenues pick up … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, PR, PR agency, Sales | Leave a comment

10 ways to merchandise your media coverage

You’ve invested in a public relations program.  Your company has been featured in some positive articles, has received … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Online Marketing, PR, PR agency, PR measurement, Public Relations, Sales, Social Media | 10 Comments