Category Archives: Public Relations

How to write the perfect customer use case

What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More

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Ask the PR Pro: What’s the best way to measure PR?

It’s important to measure the success of your PR program. Not only does this give you an idea … Read More

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Ask the PR Pro: Can PR be done on a pay-for-placement basis?

There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More

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Ask the PR Pro: Why do PR programs fail?

PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More

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What does math have to do with PR?

We had an interesting conversation with a client recently in which she was bemoaning the things she wished … Read More

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Let your content out of the closet

Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More

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Telling your story in less than 30 seconds

“Write tight” is the mantra for broadcast reporters. It means “don’t waste words” because radio and television audiences … Read More

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Are words still important for marketers?

News that Yahoo acquired Tumblr for $1.1 billion and the growing success of Vine and Pinterest has us … Read More

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What not to say to a reporter

It is flattering for a reporter to ask questions about you and your business. In fact, it can … Read More

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Scoring media coverage is great; knowing how to leverage it is better

Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More

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