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Category Archives: Public Relations
How to get long term value from marketing videos
I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More
Posted in Content marketing, Online Marketing, PR, Public Relations
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How to write the perfect customer use case
What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More
Ask the PR Pro: What’s the best way to measure PR?
It’s important to measure the success of your PR program. Not only does this give you an idea … Read More
Ask the PR Pro: Can PR be done on a pay-for-placement basis?
There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More
Posted in Ask the PR Pro, PR, PR measurement, Public Relations
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Ask the PR Pro: Why do PR programs fail?
PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More
What does math have to do with PR?
We had an interesting conversation with a client recently in which she was bemoaning the things she wished … Read More
Posted in Public Relations, Writing
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Let your content out of the closet
Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More
Telling your story in less than 30 seconds
“Write tight” is the mantra for broadcast reporters. It means “don’t waste words” because radio and television audiences … Read More
Posted in Media Relations, Public Relations
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Are words still important for marketers?
News that Yahoo acquired Tumblr for $1.1 billion and the growing success of Vine and Pinterest has us … Read More
What not to say to a reporter
It is flattering for a reporter to ask questions about you and your business. In fact, it can … Read More
Posted in Media Relations, PR, Public Relations
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