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Category Archives: Public Relations
Scoring media coverage is great; knowing how to leverage it is better
Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More
Who you know is not as important as what you know
New clients have a lot of questions about PR, such as how it works and when they can … Read More
Posted in Media Relations, PR agency, Public Relations
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Online reputation suffering? PR can help.
When a company or executive makes a mistake, it doesn’t take long for word to travel. Within hours, … Read More
What’s the value of PR?
Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More
Who is representing your company?
Before hiring someone for your company, you scrutinize their credentials and interview them personally. This is important because … Read More
Posted in Media Relations, PR, PR agency, Public Relations
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Why you need a media coach
You may have a trainer at the gym, a teacher for guitar lessons or a life coach to … Read More
Posted in Media Relations, Public Relations
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What do reporters want?
One of the first things we ask our new clients is who they are selling to and what … Read More
Posted in Media Relations, Messaging, Public Relations
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Three secrets to winning award applications
Award season is upon us. This is the time when industry groups and publications seek nominations for myriad … Read More
Posted in Public Relations, Writing
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Five traits of good messaging
Good messaging is essential to the success of any public relations program because it serves as the foundation … Read More
Posted in Brand Awareness, Messaging, Public Relations
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Questions that can trip you up in an interview
Any media interview has at least two different agendas in progress simultaneously. You have a story that you … Read More
Posted in Media Relations, Messaging, Public Relations
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