Category Archives: Social Media

First impressions are lasting

Recently, I needed to have some glass replaced in my house so I went to the local glass … Read More

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What is your brand?

Most people think of public relations and brand-building as just for companies. However, in today’s hyper-connected world, smart … Read More

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How to get editorial coverage by connecting to a national event

Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More

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Are words still important for marketers?

News that Yahoo acquired Tumblr for $1.1 billion and the growing success of Vine and Pinterest has us … Read More

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What your online presence says about you

Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature … Read More

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How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

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Merchandising your PR hits

You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More

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Using PR to sell against the competition

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

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Is the news release dead? 5 reasons to keep sending press releases.

The news release has been a staple of PR programs for decades. With the advent of social media, … Read More

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How to make news when you have none

Too often, people think that in order to make headlines they have to have something to announce, such … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Online Marketing, Public Relations, Social Media | Leave a comment