Category Archives: Uncategorized

How to use PR for demand generation

The use of public relations, or earned media, is on the rise among B2B marketers because of its … Read More

Posted in Uncategorized | Leave a comment

The PR Traits of Inc. 5000 Companies

As a PR practitioner who works mainly with early stage, high-growth businesses, I’ve been fortunate to partner with … Read More

Posted in Uncategorized | Leave a comment

Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment

How PR can combat “fake news”

If you’re skeptical about what you see online, in the paper or on the evening news, you’re not … Read More

Posted in Uncategorized | Leave a comment

Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

How to engage bloggers

It doesn’t take a background in journalism anymore to be an influential reporter. Bloggers are online all the … Read More

Posted in Blog, Uncategorized | Leave a comment

5 steps to a comment-worthy blog

Have you thought about writing a blog but don’t know how to get started? Here are a few … Read More

Posted in Blog, Online Marketing, PR agency, Public Relations, Social Media, Uncategorized | 3 Comments

How to succeed in PR using social media

Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects.  … Read More

Posted in Blog, Clarus Communications, Messaging, Online Marketing, PR, PR agency, PR measurement, Public Relations, Social Media, Uncategorized | Leave a comment

Anthony Weiner Adds 10,000 Followers Since Weinergate Broke

As weekend TV news dissected the fact that Rep. Weiner has added some 10,000 more followers since the … Read More

Posted in Uncategorized | Leave a comment

RT: Help, I’m drowning

As Bob Dylan said, the times they are a-changing. That’s especially true when it comes to traditional media, … Read More

Posted in Blog, Uncategorized | Leave a comment