Category Archives: Uncategorized

A quick start to 2011

A couple of Clarus Communications' clients are getting the year off to a fast start with coverage this … Read More

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Social media content is everywhere

If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of … Read More

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AdAge: Public relations firms “get” social media

AdAge recently published “The PR Factor 2010,” a special section of the publication.  Here’s an excerpt: The smartest … Read More

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Are you a Branding “Virgin?”

I remember watching Richard Branson’s reality show a few years ago.  He put a bunch of entrepreneurs through … Read More

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Hire internally or outsource?

Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a … Read More

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Timely news can rack up big exposure

In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More

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Positioning, branding, messaging. Oh, my!

Clients often ask what the difference is between messaging, positioning and branding.  While they certainly are related, each … Read More

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Missed opportunities are costly

Wins are easy to quantify, but it’s often difficult to understand the value of a missed opportunity.  This … Read More

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Photos: The gift that keeps on giving

It’s true that pictures say 1,000 words.  But are they the words you want to say? The very … Read More

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Let your customers do the talking

In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer … Read More

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