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Category Archives: Uncategorized
A quick start to 2011
A couple of Clarus Communications' clients are getting the year off to a fast start with coverage this … Read More
Posted in Blog, Uncategorized
Tagged BtoB Magazine, Clarus Communications, Delivra, lead generation, LeadJen, marketing, PR, public relations, sales, social media
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Social media content is everywhere
If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of … Read More
Posted in Blog, Uncategorized
Tagged blog, Clarus Communications, content, PR, public relations, social media
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AdAge: Public relations firms “get” social media
AdAge recently published “The PR Factor 2010,” a special section of the publication. Here’s an excerpt: The smartest … Read More
Posted in Blog, Uncategorized
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Are you a Branding “Virgin?”
I remember watching Richard Branson’s reality show a few years ago. He put a bunch of entrepreneurs through … Read More
Posted in Blog, Uncategorized
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Hire internally or outsource?
Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a … Read More
Posted in Blog, Uncategorized
Tagged Clarus Communications, media relations, outsourcing, public relations
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Timely news can rack up big exposure
In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More
Posted in Blog, Uncategorized
Tagged Clarus Communications, media relations, news, PR, public relations, trends
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Positioning, branding, messaging. Oh, my!
Clients often ask what the difference is between messaging, positioning and branding. While they certainly are related, each … Read More
Posted in Blog, Uncategorized
Tagged brand, branding, Clarus Communications, messaging, positioning, public relations
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Missed opportunities are costly
Wins are easy to quantify, but it’s often difficult to understand the value of a missed opportunity. This … Read More
Posted in Blog, Uncategorized
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Photos: The gift that keeps on giving
It’s true that pictures say 1,000 words. But are they the words you want to say? The very … Read More
Posted in Blog, Uncategorized
Tagged crisis communications, media relations, photography, PR, public relations
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Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer … Read More