Category Archives: Writing

How to write an elevator statement

Every company needs an elevator statement, a memorable description that quickly describes what the company does and why … Read More

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How to write the perfect customer use case

What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More

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Ask the PR Pro: How can I get my company in the Wall Street Journal?

A frequent question we receive from clients and prospects is how they can get coverage in the Wall … Read More

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Ask the PR Pro: What time commitment should I expect to devote to PR?

We hear from many marketing managers and business owners who are shocked to discover how much of their … Read More

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Ask the PR Pro: How do I write a news release?

Journalism school teaches students to consider the “who, what, where, when, why and how” when writing a news … Read More

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What does math have to do with PR?

We had an interesting conversation with a client recently in which she was bemoaning the things she wished … Read More

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Let your content out of the closet

Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More

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Three secrets to winning award applications

Award season is upon us. This is the time when industry groups and publications seek nominations for myriad … Read More

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Tell me a story and make it personal

Everyone, including reporters, like a personal story, especially if it teaches a lesson. Framed correctly, these stories can … Read More

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Should your startup hire a PR firm?

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

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