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Category Archives: Writing
Tell me a story and make it personal
Everyone, including reporters, like a personal story, especially if it teaches a lesson. Framed correctly, these stories can … Read More
Should your startup hire a PR firm?
Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More
It’s the information, stupid
When talking with a prospective client recently, we were asked to discuss a PR program that failed and … Read More
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website … Read More
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More
Grads: PR is a top-ranked career
For the third year in a row, public relations has been named one of the top-ranked careers for … Read More
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a … Read More
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable … Read More
Welcome to the new staff reporter: you!
Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses … Read More
Is Wikipedia worth the trouble?
In the online world, Wikipedia is a powerhouse, consistently ranking in the top 10 of searched pages online. … Read More