Category Archives: Writing

Your communications budget was decimated? That’s not so bad

Posted on September 27, 2011 by Mara Conklin

It’s no secret that we at Clarus Communications love words. So we were delighted to find this article, … Read More

Posted in Grammar, Writing | Leave a comment

Media campaign tactics that work

Posted on September 22, 2011 by Mara Conklin

By guest blogger Brian Boden A media campaign typically includes a variety of media tools being used in … Read More

Posted in Brand Awareness, Messaging, Online Marketing, Writing | 2 Comments

What makes a good message?

Posted on August 31, 2011 by Mara Conklin

Those who know us at Clarus often equate us with messaging. It’s one of our specialties and something … Read More

Posted in Brand Awareness, Clarus Communications, Media Relations, Messaging, PR, PR agency, Public Relations, Writing | Leave a comment

Trolling for Testimonials

Posted on August 29, 2011 by Mara Conklin

The rapid growth of peer review sites proves that we trust reviews of products or services by users … Read More

Posted in Clarus Communications, Grammar, Media Relations, Online Marketing, Public Relations, Sales, Writing | Leave a comment

If it’s not concise, kill it!

Posted on August 22, 2011 by Mara Conklin

In only a couple of years, we have adopted a new reading standard based on Twitter. We want … Read More

Posted in Clarus Communications, Grammar, Media Relations, PR agency, Social Media, Writing | Leave a comment