With Clarus, there's no need to handhold. They aggressively drive my PR program and I have confidence they are creating the best opportunities for me.

— Jordan Ayan, President
SubscriberMail, LLC

Persuasion is the name of our blog.

Here we tackle broad issues that impact the practice of persuasion, such as measurement, transparency, integrity and effectiveness.

Experience and current events are our filters.

Come back frequently to hear our take on what's going on in the world of PR. Bookmark us at:

http://teamclarus.typepad.com/persuasion/