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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Brand Awareness
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. In that sense, it is like a stock: you invest in the equity because you expect it to increase in value and … Continue reading
It’s the information, stupid
When talking with a prospective client recently, we were asked to discuss a PR program that failed and why it failed. That’s an important question. Our answer: PR programs that fail usually do so because of a lack of information … Continue reading
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website copy, as material for media relations, on social media channels, in outbound telemarketing, and in many more ways. Here’s how to develop … Continue reading
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The trick is finding a customer with a good story who is willing to tell it to the media. Here are some ways to … Continue reading
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks are full of awards applications. Like seasonal allergies, these pesky awards applications seem to come on strong in March and April. As … Continue reading
Is Your Social Media Program a Success?
Social media is still relatively new, and marketers are trying to understand how these channels can be leveraged to drive results. Now that marketers are engaging social media, the next question is how to measure its success. Most companies measure … Continue reading
Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts
CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to lead the messaging and public relations efforts for Right On Interactive. Based … Continue reading
Messaging Squared
We recently finished a messaging project for a new client, Right On Interactive, and love how they have adopted their messaging. Right On Interactive (www.rightoninteractive.com) offers a customer lifecycle marketing software solution that helps organizations win, keep and grow customers. … Continue reading
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading
Don’t bring a knife to a gun fight
Whether you are building a home, baking a cake or developing a marketing plan, the key is using the right tools. Think of scissors vs. knives. They both have a sharp edges and can make a cut, but you wouldn’t … Continue reading
Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales
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