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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Crisis Management
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading
Crisis communications lessons from Penn State and Rick Perry
There were two stories in the news last week that made it difficult to turn away from the TV: the sex abuse scandal involving Penn State and Governor Perry losing track of this thoughts during the GOP presidential debate. While the … Continue reading
BlackBerry’s Black Eye
Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to the word on the street, it may not get any better. In fact, this might be the beginning of the end. BackBerry’s … Continue reading
When it comes to crises, most expect, few plan
A Forbes blog recently unveiled something we’ve known for some time: when it comes to crises, most companies know they’re vulnerable, but few actually plan for them. According to a survey of more than 800 business leaders worldwide by Burson-Marsteller, … Continue reading
PR lessons from Weinergate
Watching Weinergate unfold is both fascinating and painful. For those without electronics, Weinergate refers to a scandal involving New York Rep. Anthony Weiner, from whose Twitter account a lewd photo was sent to a Seattle college student. Was Rep. Weiner’s … Continue reading
Do ethics matter in PR?
Facebook hired Burson-Marsteller to run a negative whisper campaign against competitor Google. This is not wildly surprising if anything in the movie about the competitive Mark Zuckerberg is even closely related to the truth. While reporters are digging further into … Continue reading
Crisis: The odds are against you
Murphy’s Law says anything that can go wrong will go wrong. I don’t like those odds. Anyone with P&L responsibility lies awake at night thinking about what could possibly happen that will impact their company. Scenarios may include acts of … Continue reading