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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Grammar
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading
Your communications budget was decimated? That’s not so bad
It’s no secret that we at Clarus Communications love words. So we were delighted to find this article, 10 Words That Don’t Mean What You May Think They Do, written by Mark Nichol and originally published in DailyWritingTips. 10 Words … Continue reading
Posted in Grammar, Writing
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Trolling for Testimonials
The rapid growth of peer review sites proves that we trust reviews of products or services by users more than the opinion of experts. That’s true in editorial media coverage as well. The best stories are written from the point … Continue reading
If it’s not concise, kill it!
In only a couple of years, we have adopted a new reading standard based on Twitter. We want the whole story but we want it short, sweet and simple. The brevity trend isn’t new. It started with the launch of … Continue reading