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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Messaging
Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts
CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to lead the messaging and public relations efforts for Right On Interactive. Based … Continue reading
Beware the bait and switch
No one likes surprises, especially when their job is on the line. So it’s surprising how many PR agencies go into a new business pitch and fail to explain who will actually be doing the work on the new account. … Continue reading
Messaging Squared
We recently finished a messaging project for a new client, Right On Interactive, and love how they have adopted their messaging. Right On Interactive (www.rightoninteractive.com) offers a customer lifecycle marketing software solution that helps organizations win, keep and grow customers. … Continue reading
A Modern Definition of PR?
In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR to accurately define public relations in the modern era. This was needed, the association said, “given the radical changes that have impacted … Continue reading
Getting the most from a Skype interview
The demand for video content, coupled with the ‘free’ factor, is driving more reporters to use Skype to conduct interviews. For interview candidates, this is a bonus. In addition to voice, you have the added value of the video images … Continue reading
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading
Don’t bring a knife to a gun fight
Whether you are building a home, baking a cake or developing a marketing plan, the key is using the right tools. Think of scissors vs. knives. They both have a sharp edges and can make a cut, but you wouldn’t … Continue reading
Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales
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5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to real business: how content marketing can help you drive sales leads. There are two main keys to success when it comes to … Continue reading
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading
Welcome Braintree!
Welcome to our newest client, Braintree, an online payments provider for many of the fastest-growing and most discerning online businesses in the world. Clarus Communications is tasked with delivering public relations strategies and activities that drive sales leads and increase brand awareness … Continue reading