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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Outsourcing
Grads: PR is a top-ranked career
For the third year in a row, public relations has been named one of the top-ranked careers for new graduates by several publications. With greater transparency into organizations made possible by social media and real-time news publishing, the role of … Continue reading
Beware the bait and switch
No one likes surprises, especially when their job is on the line. So it’s surprising how many PR agencies go into a new business pitch and fail to explain who will actually be doing the work on the new account. … Continue reading
Welcome to the new staff reporter: you!
Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses that rely on public relations to help tell their story. Circulation at daily newspapers has plummeted and continues to fall, causing some … Continue reading
When leadership gets in the way of success
by guest blogger Joanie Rufo “It is a terrible thing to look over your shoulder when you are trying to lead and find no one there.” – Franklin Delano Roosevelt Most leaders can recite off the top of their heads … Continue reading
Posted in Media Relations, Messaging, Outsourcing, Public Relations
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Lead generation through social media? You bet!
by guest blogger Jenny Vance, LeadJen Companies spend a lot of money building their social media presence. Most of the time this consists of pushing content out and gathering followers. But there’s a virtually untapped way to use social media … Continue reading
Posted in Online Marketing, Outsourcing, Sales, Social Media
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PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most of the time, the knocks against the industry are deserved. When talking to potential new clients, its common for us to find … Continue reading
When times are tough, PR is crucial
We were sad to learn that two public relations firms closed recently in Indianapolis. We work with many companies in Indianapolis. This news shows that in Indy–like just about every other city in the country–the economy is taking a toll … Continue reading
Want to sell your business? Call 1-800-PR.
Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, work hard to make their business as attractive as possible. This often includes shoring up financial records, ensuring positive cash flow, demonstrating … Continue reading
Do ethics matter in PR?
Facebook hired Burson-Marsteller to run a negative whisper campaign against competitor Google. This is not wildly surprising if anything in the movie about the competitive Mark Zuckerberg is even closely related to the truth. While reporters are digging further into … Continue reading
7 steps to a social media strategy
If you haven’t yet jumped into the social media waters, or if you’re just at the wading stage, we’ve got seven steps to help you take the plunge. Audit your competitors. Make a list of your top competitors and look … Continue reading
Posted in Outsourcing, PR agency, Public Relations, Social Media
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